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“(At Dark Horse), we don’t call OEL manga “manga” – we call them American comics,” said Gombos. We’ve tried to champion that manga was created for Japanese audiences. Manhwa was created for Korean audiences. If what you’re creating is for American readers, it isn’t really manga, it’s American comics.”
“We have Minx (DC Comics’ imprint for comics aimed at female teens), which I haven’t called OEL,” said Chadwick. “It may have been influenced by manga, and other publishers would have called it OEL manga, but I think it’s a bad strategy.”
Anime Expo ‘08: Ultimate Manga Publishers Showdown